Ad Matters 24.03.2023

GREENING THE BIG SCREEN

This week, our CEO Stephen Woodford attended the UK Cinema Association’s 2023 conference ‘Greening the Big Screen Experience’, where he set out the key principles of Ad Net Zero, before chairing a panel of industry experts.

He was joined by our members Anna Cremin from Pearl & Dean, Steve Davis from DCM, and Rosie Kitson from Mindshare, who discussed the role of cinema within the sustainability movement, including work done by the screen advertising agencies to drive positive change and the opportunity for brands to use the big screen to communicate sustainably focused progress to consumers.

It was brilliant to see a two-day conference solely dedicated to inspiring sustainability content in the cinema world. Head here to find out more about how you can get involved in Ad Net Zero’s work!

TAKE A LOOK INTO THE FUTURE OF BRANDS

The Future of Brands (25 April, Convene, 22 Bishopsgate, London) is the media and advertising event experience for senior marketers working at brands and media agencies.

We’re delighted to announce that we have partnered up with Adwanted Events and The Media Leader, with our very own AA President, Alessandra Bellini, speaking at the event to outline her vision for the future of our industry. Alessandra will joining a line up including CMOs at HSBC, L’Oreal and Boots, plus advertising royalty Sir John Hegarty, and brands like Coca-Cola, adidas, Santander and Heineken.

If you’d like to be at the heart of creating positive change in our industry, involved in challenging the status quo, and debating the key topics of the day, then book your tickets here and use the code PARTNER_AA25 to grab 25% off!

ONE YEAR ON: SUPPORTING UKRAINE

As part of a series on the impact of the ongoing war in Ukraine, our CEO Stephen Woodford has penned a piece for WARC. The piece shares information and stories about how our industry responded to the war and how it continues to support Ukraine in the best way that advertising knows how, through innovative campaigns and initiatives.

It features an account from Tetiana Shcherbina, business analyst at OOH specialist, Evolve, who shares her experiences of moving away from her home in Ukraine in search of a new job and home.

Read the full article via WARC.

ICYMI – WRAPPING UP SXSW WITH A BANG

Interested in gaining a sneak peek into the vibrant world of SXSW? You can now view the wrap up video from our UK Advertising Exports Group and hear from some of the companies who took part in the trip at our community meet-up on the ground in Austin earlier this month.

An amazing 10,000 attendees came to our UK House venue to meet UK advertising companies over the 4 days, so it’s safe to say, the festival certainly saw lots of new business and networking.

The group are now starting to make their plans for Cannes Lions! For those interested in joining the trade mission, please drop a line to our International Trade Director Aisling.Conlon@adassoc.org.uk

A STELLAR LINE-UP FOR THE ALL IN SUMMIT

Following an incredible response to last week’s All In Census, the speakers for the All In Summit on May 11 have been revealed!

The Summit will feature a fantastic line-up including Kathryn Jacob, CEO, Pearl & Dean; Pete Markey, CMO, Boots UK; Sarah Jenkins, Managing Director, Saatchi & Saatchi;  Naren Patel, Founder, Media for All; Nadach Musungu, Diversity & Inclusion Lead, Kantar and many more.

The discussions at the Summit will revolve around the industry’s response to the results as well as ways we can work to build a more inclusive workplace and better support the industry’s talent.

Check out the full line-up to date and book your tickets here!

DEBATES RETURN TO THE HOUSE

We’re delighted that our Chief Executive, Stephen Woodford, is taking the helm as the new chair of The Debating Group.

The Debating Group, having held debates in the House of Commons since 1975, brings marketers, politicians, journalists and the public together to discuss the political issues affecting our industry and is supported by a number of MPs and peers from across Parliament.

Stephen will be taking over from Andrew Marsden, who completed five successful years as chair, steering the group safely through the pandemic.

If you’re keen to gain a glimpse into the corridors of power, the next debate will be taking place on March 28 and is hosted by the British Promotional Merchandise Association. Book your tickets here!

And you can read more about The Debating Group and Stephen’s appointment here!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here.

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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