Wow. Celebrity Traitors has reached another level of entertainment this week, with the intrigue pivoting around which celebrity is least trusted to be ‘A Faithful’. Mark’s defence even included a plea to ’trust me’. We write about this new cultural phenomenon in our soon-to-be-published book, Trusted Advertising. Right now, trust is box office gold. It’s certainly been the golden thread running through this week.
We held a special Front Front breakfast event at Talon’s sparkly new HQ – where Marketreach presented their impressive new report, The Trust Factor – I highly recommend checking out the 8 pillars of brand trust. From there, we held one of our regular Trust Working Group meetings including a heads-up on new Credos and Opinium research into the public’s trust of advertising. This will be unveiled at LEAD in February, so make sure you’ve booked your ticket here. I was also invited by Ian Maynard at Go Inspire to a special breakfast to talk trust with some major brands and joined our peers from the ASA on stage at a buzzing CreatorFest to talk trust, brands and creators.
So, if you want to talk more about trust, brands and advertising, drop us a line. Trust me, we’ve got lots to say!
Our pick of the ads:
- Our Ad in the A is ‘What’s Your Thing? Collage Quest’, an interactive game by DFS and Pinterest with support from EssenceMediacom.
- Leo UK has launched the ‘Bring on the Boom’ brand platform by Moju in its largest ever ATL campaign.
- adam&eveDDB have created ‘Death Wishes’ for Columbia ahead of Halloween.
- McDonald’s are celebrating their new menu items with ‘World Menu Heist’ by Leo UK.
Our must-reads:
- The UK Advertising Exports Group presented the inaugural Friendship Honour award to Taha Alsafi at the Athar Festival in Riyadh. (Campaign Middle East)
- Channel 4 has unveiled the finalists of the Diversity in Advertising Awards. (Media Leader)
- Global has launched a platform called ‘Global IQ’ to help advertisers plan, optimise and measure campaigns across audio, video and OOH. (Media Leader)
- PHD, OMD and ITV were among the big winners at the Media Week Awards 2025. (Campaign)
- Congratulations to Neverland’s Flying Academy on winning our Talent Trailblazer Award at the Marketing Week Awards last night! (Marketing Week)
Dates for your diary:
- APA Reframe will take place on 29 October, an industry DEI & Wellbeing event in partnership APA, IPA, ISBA and the AA. Book your tickets here.
- The Future of Media London is back on 4-5 November for all media leaders, planners, buyers and strategists. Find out more here.
- The ASA’s online industry summit will take place on 18 November, focussing on ‘Protecting Children Online: The Advertising Challenge’. Join here.
And finally, I thoroughly enjoyed listening to WPP’s Chief AI Officer, Daniel Hulme, speaking on BBC Radio 4’s Today Programme to share WPP’s vision for AI. You can listen to it here. Also, my colleague, Sharon, has been sharing her experiences and thoughts with Campaign about the topic of ageism in adland. It’s an excellent read.
