Ad Matters 30.09.22

CONGRATS! SHORTLIST ANNOUNCED FOR THE CAMPAIGN AD NET ZERO AWARDS

Congratulations to everyone shortlisted for our Campaign Ad Net Zero Awards, honouring work which is helping to build a net zero economy.

BBDO and Havas have led the way by gaining the most nominations for the UK advertising industry’s first awards, focused solely on sustainability.

Abbott Mead Vickers BBDO’s “addresspollution.org” campaign for the Central Office of Public Interest has been shortlisted in the Government category, while BBDO Dublin picked up two nominations for “The zero carbon billboard” for Volkswagen, in the Motors category and Green Production group.

Overall 59 entries have been shortlisted across 18 categories from organisations across the whole industry, including advertisers, agencies, media owners and tech companies.

The awards also offer specialist categories based on the Ad Net Zero Action Plan – such as Green Production and Media Plan – with an international award to reflect the global expansion of Ad Net Zero.

Judges were drawn from a range of advertising leaders and sustainability experts, co-chaired by Alessandra Bellini, CCO of Tesco and AA President and Seb Munden, Chair of Ad Net Zero. The awards also saw the support of Alex Sobel MP, Chair of the Net Zero APPG, who joined the judging panel.

Tickets and group tables are now available for booking to see the winners announced at a celebratory lunchtime ceremony at the Londoner Hotel on November 23rd. The awards – headline sponsored by Google – will culminate in a Campaign of the Year, to be revealed on the day.

Head here to see if your campaign has been shortlisted.

WE WENT TO THE LABOUR PARTY CONFERENCE

As part of our tour of party conferences, we headed to the Labour Party Conference this week to show how our industry can play a vital role in growing a sustainable economic future for the UK’s communities.

We spoke at a packed reception on Sunday attended by MPs, party members and industry guests – including Shadow Skills Minister, Toby Perkins, Shadow Equalities Minister, Taiwo Owatemi, and Kim Leadbeater MP. It was great to see AA members there, with colleagues from Channel 4, the NMA and ISBA.

Hosted by Labour network Progressive Britain, themes people were discussing included the economy, the green agenda and building stronger communities.

Our Public Affairs Director Sue Eustace spoke of these values in her speech: setting out how the advertising industry is a global success story, bringing jobs and opportunities to people throughout the UK as well as pointing to our world-leading Ad Net Zero Action Plan.

There were speeches from outgoing Progressive Britain Chair Alison McGovern MP, Shadow Minister for Employment, who welcomed incoming chair Pat McFadden MP, Shadow Chief Secretary to the Treasury. Click here to read the full write-up.

We will next head to Birmingham to showcase the work of our UK Advertising Exports Group at the Conservative Party Conference on 4 October.

CANNES DECODED

Yesterday we headed to Vue West End for our Cannes Lions Decoded event, held together with WARC and Cannes Lions.

It was a great opportunity to listen to first-hand experiences of Cannes Lions’ winners, who shared insights and tips on what makes a successful campaign. We also had the chance to listen from Simon Cook, CEO, Cannes Lions, on what are the key themes across winning campaigns.

You can read more about the event and check out a photo gallery here.

NEWS FROM OUR MEMBERS

We wanted to do a brief recap on some of the great news that have been coming through this week:

Campaign Power 100 Awards

It’s great to see so many of our members, including our President, Alessandra Bellini, on the Campaign Power 100 2022 list, casting the leading marketers in the UK.

Big congrats to all of you: Zaid Al-Qassab (Channel 4), Alisa Copeman (Barclays UK), Mark Evans (Direct Line Group), Michelle Graham-Clare (McDonald’s), Peter Jeavons (BT), Trevor Johnson (TikTok), Catherine Kehoe (Nationwide Building Society), Debbie Klein (Sky), Kenneth Mitchell (Snap Inc.), Keith Moor (Camelot), Niamh OReilly (Twitter), Olga Puzanova (Spotify), Nishma Patel Robb (Google), Jane Stiller (ITV) and Cilesta Van Doorn (Global).

Read more about it here.

‘Thrive’ with the  Daily Mile

Last Saturday, the new TV advertising campaign ‘Thrive’ was launched on ITV, Sky, STV and INEOS, highlighting the powerful impact that The Daily Mile has on children’s physical and mental wellbeing.

The Daily Mile is a fitness initiative working to improve the physical, social, emotional and mental health and wellbeing of children regardless of age, ability or personal circumstance by encouraging them to run, jog or wheel in the fresh air with friends for 15 minutes.

In 2018, ITV partnered with The Daily Mile to happen the campaign to generate over 11,000 additional schools sign-ups, getting nearly two million more children participating over the four years of the partnership.

This new TV campaign aims to raise awareness of the initiative’s benefits on children’s physical and mental wellbeing. You can read more about the campaign here.

The Digital Cinema Media Awards Winners are here!

On Tuesday, DCM announced the winners of its 2022 Awards which, in partnership with Campaign, reward the best campaigns showcased on the big screen.

Big congrats to all the winners for such amazing work! You can check out the winning campaigns here.

Channel 4’s Diversity in Advertising Awards Shortlist Announced

Congratulations to M&S (ODD Mindshare); Limitless Travel (Hearts & Minds); LinkedIn (VCCP); Sure (AMV BBDO); Vanish (Havas London); Moonpig (Creature London) and George at Asda (Impero) for making it to the shortlist of Channel 4’s Diversity in Advertising Awards.

Our Commercial Director and Inclusion Lead Sharon Lloyd Barnes was delighted to be on the judging panel. These awards offer an annual £1m prize for the brand who best responds Channel 4’s creative brief encouraging greater representation of diverse communities in advertising.

Read more about the awards and the shortlist here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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