We released our latest ad spend figures this week, produced in partnership with our friends at WARC. The headline is that we’re forecasting £12 billion to be spent during the final quarter of the year, as brands invest in promoting their wares during this critical retail period. You can see more about the figures here.
The week started with intense debate about levels of diversity in advertising – inclusion is central to our mission to promote responsible advertising and the benefits that brings to the UK. The views of political figures swung back and forth, and we issued a statement in response to the initial comments (which you can read here via Campaign), along with our colleagues at ISBA.
Taking a step back, all this is a timely reminder once again of advertising’s position right at the heart of UK society and economy, and how our industry can be a lightning rod for commentary on wider social and political issues.
Our must reads:
- Massive Music’s new study with the IPA called ‘Sound Science’ reveals how music drives advertising ROI. (LBB)
- As Halloween approaches, how has public spending changed over the years? (BBC)
- The Campaign Ad Net Zero Awards will be highlighting how businesses drive net zero progress on 13 November. (Campaign)
- Experian’s new data shows how agencies are using data and AI to improve their creative planning. (Media Leader)
Our pick of the ads:
- Our Ad in the A is Ogilvy’s Halloween themed ‘They Wanta Fanta’ featuring their horror icons fighting over a Fanta.
- Leith has encouraged families of those with Dementia to be active outside in ‘Rethink Dementia’ for NHS Scotland.
- VCCP highlighted Barclays’ new direction in ‘Orca’ and ‘Skatepark’, which show moments of choice in modern British life.
- Leo UK have created ‘After Dark Ads’ to celebrate Halloween for Morrisons.
- Transport for London aims to change driver behaviour to prevent deaths on the road in ‘Take Another Look, Not a Life’ by VCCP and WWP Media’s Wavemaker UK.
Dates for your diary:
- The Future of Media London is back on 4-5 November for all media leaders, planners, buyers and strategists. Find out more here.
- The ASA’s online industry summit will take place on 18 November, focussing on ‘Protecting Children Online: The Advertising Challenge’. Join here.
And finally, our Commercial Director, Sharon Lloyd Barnes, chaired a panel at the APA’s new Reframe conference, discussing how brands are championing representation in the industry and achieving success by embedding inclusion into their work.
