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It was fantastic to convene our members to join new AA President, Andria Vidler, as she hosted her first President’s Reception this week. On a very warm evening at IPG MediaBrands office overlooking St Paul’s, Andria set out her stall for her tenure as President. She explained her plan to use her time in post to help drive the recognition advertising deserves and show the value it brings to the UK economy. The starting point for this is our in-depth report Advertising Pays 2025, which includes findings such as £66.6bn having been invested in advertising in 2024 – which Andria put into perspective by pointing out it is equivalent investment to 100 Wembley Stadiums.
Andria also highlighted the importance of the fact that the majority of UK businesses – from the smallest to the largest – rely on the services we provide to help create 1.7 million jobs. Elaborating on her plan, Andria said that “Advertising Pays 2025 is a springboard, not a snapshot. It gives us evidence and it gives us credibility. We can now start to join the dots and build the narrative further.”
This is where you come in. To build on this starting point, we want to create a new series ‘Stories of Success’. So please do get in touch with us to share your best case studies of businesses of all sizes, that are using advertising to help deliver economic and social value that we should all be proud of.
Our must reads:
Our pick of the ads:
Dates for your diary:
And finally, the next wave of the ASA’s national cross-channel awareness campaign starts on Monday 7 July. Once again it is fantastic to see the amazing work of Leith creative agency and EssenceMediacom and generous donations of media inventory to reassure the public that that advertising is a regulated industry. Because a rising tide floats all the boats…
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