The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Achieving The Planet Mark Business Certification

/ November 30th 2023
Climate Action Media Resource News & Opinions

We’re proud to announce that the Advertising Association has achieved the Planet Mark Business Certification, an internationally recognised sustainability certification for all organisations that demonstrate commitment to measuring and reducing their carbon emissions.

We’ve followed a robust three-step process to qualify for the certification: Measuring our impact, engaging everyone in the business to help with this, and communicating our progress. We have measured our own carbon footprint and will continue to take responsibility of our carbon emissions to reduce the environmental impact from our work. We are also contributing to 6 of the

The team at the Advertising Association have all been involved in the process of becoming certified by Planet Mark, and each team member will continue to play an important role going forward.

If you would like to know more about the certification and the process we are going through to work in more sustainable ways, please get in touch.

For further information on our Climate Action workstream in particular, please check out Ad Net Zero and AdGreen.