The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Advertising Association statement on HSC child obesity report

/ May 30th 2018
High Fat, Salt & Sugar Advertising

Regarding the publication of the HSC Committee report into childhood obesity Stephen Woodford, Chief Executive of the Advertising Association, commented:

“We note the recommendations of the Health and Social Care Select Committee’s report into childhood obesity. We remain of the view that measures such as a 9pm watershed would be ineffective in tackling the complex root causes of childhood obesity which are linked to a whole range of factors, including socio-economic background, ethnicity and educational attainment.

“We in the UK already have among the strictest rules in the world on HFSS advertising to under 16s. They limit considerably the exposure of children to these adverts in any medium – whether on TV, at the cinema, outdoor, on radio, in print or online. As such, there has been a dramatic fall in children’s exposure to HFSS adverts but this has had no effect on obesity levels.

“It is important to note that we in the advertising industry are not complacent to the public health problem that exists, or the role we can play in helping to tackle it. One recent, powerful example is ITV’s sponsorship of The Daily Mile, which is a proven, proactive measure to address childhood obesity through getting kids active.

“We continue to believe that all action will be most effective when it is proportionate, evidence-based and effectively targeted where the problem of childhood obesity is most prevalent. The advertising industry is open to discussing the ways it can best help Government achieve its goals of addressing this issue, which is a serious challenge for the UK as it is many other countries across the globe.”

For more information or comment, contact the AA on: +44 (0) 20 7340 1100

Related Articles View More