Credos’ Social Contribution of UK Advertising 2024 research shows that social impact is the 2nd biggest driver of public trust in advertising, with 44% of the UK public (and 57% of 18–34-year-olds) believing ads foster positive social change.
This hub showcases award-winning UK campaigns—recognised by the likes of the IPA, Cannes Lions, and Ad Net Zero—that demonstrate how commercial creativity promotes sustainability, healthier habits, and inclusion to drive real societal good.
If you would like to submit an advert for this page, please contact communications@adassoc.org.uk