REWIND TO RESET
We are now one week on from RESET 2021 – our joint event with ISBA and the IPA – and we hope that those who registered are still making use of the platform, which will stay open until the end of the month!
Yesterday, Campaign Magazine published a write-up on the event, which will feature as a DPS in their February print edition. It covers some of the highlights from the conference including sessions on HFSS advertising, inclusion, trust and building back better.
You can read it here.
MEDIA LAUNCHES NEW RESOURCE
On Wednesday Media Smart – the UK advertising industry’s education programme – launched a brand new resource aimed at helping children understand the commercial link between social influencers and the brands that they may be promoting.
In the latest film, Instagrammer, YouTuber and podcaster Nayna Florence talks about ‘Instagram, Influencers and Branded content’ and explains different types of branded content including sponsored posts, giveaways and affiliate marketing.
By understanding the commercial side of influencer marketing, young people can make more informed decisions about which products to buy, places to visit and accounts to follow. Read more here.
INTERNATIONAL JOURNAL OF ADVERTISING
Did you know that we publish the International Journal of Advertising (IJA)?
The IJA publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes:
- Advertising and media
- Direct marketing
- Sales promotions
- Sponsorship
- Public relations
- Integrated marketing communications
Head over to the journal here and hit the ‘new content alerts’ button to receive periodic emails regarding newly published issues and articles.
THIS WEEK: UK ADVERTISING IN THE MEDIA
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
