ADVERTISING MATTERS 05.03.21

ARE YOU ALL IN FOR MARCH 10?

Next Wednesday is the day when UK advertising professionals up and down the country are being asked to go All In and take part in our first industry-wide census to provide the very best record of the make-up of our workforce and a vital benchmark for progress.

All In is our campaign, in partnership with the IPA and ISBA, to help build back a better, inclusive industry for all. The census will be fully confidential and aggregated and will be recorded and analysed by Kantar. The results will be used to inform an Action Plan to be launched at an industry summit this summer addressing how greater inclusivity across all areas of the industry’s talent will be achieved.

Advertising and marketing teams within companies that have pledged that they are All In will receive a link on March 10 to complete the census. You can also take part via a link that will appear here on the day, so if you’d like to play your part in building a better workplace for all, please check this page on Wednesday.

Are you All In?

UKAEG STAGES THIRD ANNUAL EXPORTS MONTH

This March sees UK advertising celebrate its third annual Exports Month in a boost to the industry’s global ambitions as it looks forward to recovery from the Covid-19 pandemic and new trading relationships overseas. It is led by the UK Advertising Export Group (UKAEG) in partnership with the Department for International Trade.

Landmark moments planned for Exports Month include the publication of our third Exports Report, UK House at South by Southwest, a refreshed ‘UK Advertising. Made Global‘ website, a new Export Accelerator tool, and more.

Janet Hull, Chair of UKAEG, Creative Industries Council Member and IPA Director of Marketing, commented: “UK advertising is a global centre of excellence and a gateway for companies looking to go global. We can work with China and the USA in the same day. UK advertising wants brands and businesses from all continents to see the UK as a home from home and the first place they come to when expanding their business internationally. UK advertising welcomes brand owners, platforms and marketing services agencies to work with us to fulfil their global ambitions.”

You can find out more about our plans here. The news was also covered in Little Black Book and Politics Home.

COMMENTING ON THE BUDGET ANNOUNCEMENT

Following the Budget announcement by the Chancellor of the Exchequer on Wednesday afternoon, our Chief Executive, Stephen Woodford, issued a statement:

“Today’s Budget demonstrates the hard work ahead for the Government, business and society. The Chancellor highlighted the unprecedented damage the pandemic has wrought to the British economy over the past year, much of which is still unfolding. But as the vaccine roll-out continues and the economy reopens, we must look forward and advertising lies right at the heart of a successful recovery. It delivers £6 back to GDP for every £1 invested and supports growth and jobs for businesses up and down the country as well as fast-growing exports earnings for the UK.”

You can read the statement in full here. Stephen also wrote an op-ed on why the advertising industry lies at the heart of a successful recovery, which featured in The House here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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