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UNLOCKING THE SECRETS OF CREATIVITY
And we’re back in the room! Yesterday we welcomed around 100 in-person attendees and 100 online to our first hybrid event, Cannes Lions Unlocked, at the Curzon Soho. It was hosted by Aisling Conlon, with a fantastic line-up of speakers.
First up, Cannes Lions’ Phil Thomas talked about the last two years of the festival, the achievements of Team UK and the growing importance of partnerships in the best award-winning work. Then Alex Jenkins from Contagious cantered through 2020 and 2021’s smartest award-winning campaigns in a fascinating bumper session full of insights.
We were also treated to a fantastic presentation from AMV BBDO’s Nick Hulley and Najja Lossgott, who win an astonishing 4 Grand Prix at Cannes Lions this year for their ground-breaking campaign, ‘Womb Stories’. A campaign which is the latest in a series of campaigns that strives to break taboos about women’s bodies and health.
A special thanks to all who came and our brilliant speakers – it was great to see you all in person and virtually! We hope to see you again very soon… speaking of which…
THE NEXT DATE FOR YOUR DIARY
October 6. That’s when our Trust Working Group, chaired by the IPA and ISBA Director Generals – Paul Bainsfair and Phil Smith – will hold a half-day summit dedicated to the topic of public trust in advertising.
We will review the latest research on the UK public’s trust of advertising, the progress on the Trust Action Plan and the next steps for system change in the industry. It will take place in-person at the Curzon Soho and streamed online.
Our Chief Executive, Stephen Woodford, says: “This is a critical moment for us to take stock on where the public is at with the work of our industry, the levers we can pull to rebuild trust and favourability and the opportunities this will bring to all advertising professionals wishing to create great work that fulfils the economic and social responsibilities of advertising.”
Read more about the Trust Summit on our website, in Little Black Book and New Digital Age. Book your ticket here.
TODAY IS BLACK TO FRONT DAY
Huge credit to our member, Channel 4, who are running the Black To Front takeover today as part of their ongoing commitment to improve Black representation on-screen and more widely in the TV industry. It’s a must-watch and we’re loving it already here at the AA!
You can read more about Black to Front here and find the days’ TV schedule here.
KEEP ON RUNNING
Less than a week to go until The Marketing Society’s Sprintathon in aid of Stand Up To Cancer and we are super excited to be taking part!
The event in Battersea Park Next Wednesday involves brands, agencies and media owners who are all putting teams forward for the two-hour event. It will take 105 teams of four runners, each completing a relay of 400m back-to-back, to collectively cover 42.2km, the distance of a marathon!
Our team of runners consists of Holly Bullen, Executive Assistant; Nick Oliverio, Credos’ Research & Insights Manager; Bobbie Dennie, Policy & Public Affairs Executive; and Irene Gari, Ad Net Zero Intern. Go team AA!
To make a donation please visit our fundraising page here. Thank you!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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