ADVERTISING MATTERS 16.04.21

HAS THE PANDEMIC BEEN GOOD FOR MARKETING?

On Monday evening, our Chief Executive, Stephen Woodford, took part in a debate held by The Debating Group on the motion ‘the pandemic has been good for marketing’. The Debating Group has been holding debates in the House of Commons since 1975. It brings marketers, politicians, journalists and the public together to discuss the contentious political issues which surround marketing.

Stephen argued for the motion, focusing on three major positive trends that he believes will outlast the pandemic – the breaking down of barriers to rapid innovation, the acceleration of e-commerce and the desire within society for meaningful change. He said: “The desire to use the pandemic as the reset opportunity, particularly around sustainability, around inclusiveness. Consumers are looking for more than just the quality, the reputation and the value for money when they’re making choices. It’s increasingly going to be about the values of the business on those big issues, their ethics and their social responsibility.”

You can read a full write-up on the debate via Little Black Book here.

RESET 2021 SHORTLISTED FOR AWARD

We are delighted to announce that our joint conference with ISBA and The IPA which took place in January – RESET 2021 – has been shortlisted for the Association Excellence Awards in the ‘Best Association Virtual Event (Under 700 Delegates)’ category.

The Association Excellence Awards recognise, celebrate and encourage the vital work that associations, trade organisations, unions and industry bodies do for and on behalf of their members to ensure their voices are head and their causes are championed. Read more here.

WORLD EARTH DAY 2021

This Earth Day, taking place next Thursday (22 April), AdGreen and albert are hosting an event – Mission: Zero – where they will work through a production on its route to zero.

From Catering to the Art Department, they’ll highlight the opportunities for departments to reduce their carbon footprint and help you understand the actions that make the biggest difference. There will also be industry experts and suppliers to share their expertise of what’s working best in practice and who can help along the way. You can register a place here.

With the annual awareness day fast approaching, take a look at our Ad Net Zero hub to find out how you can be part of our industry’s drive to reach real net zero by end 2030. You can also download the Ad Net Zero report, which includes a simple check-list of actions for you to make rapid change in your day-to-day business operations.

SENDING OUR CONGRATULATIONS!

From all of us at the Advertising Association, we would like to wish Claire Beale and Sonoo Singh all the best on the launch of their new company – The Creative Salon – which is a consultancy aimed at the creative industries.

The Creative Salon has two clear ambitions: to showcase and celebrate the power that commercial creativity has to drive business growth and to fuel the economy; and to help secure a strong future for the advertising and marketing industries by doing whatever they can to nurture the next generation of diverse talent. You can read more here.

We would also like to send our congratulations to Omar Oakes who has been appointed as editor of Mediatel News, the UK’s leading combined platform for media tech, data, thought-leadership and editorial coverage of the media and advertising industry. Read more about his appointment here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.