Advertising Week Europe

We were delighted to take part in Advertising Week Europe this week. It was great to be back in person with so many of our members and catch up with colleagues from across the industry.

The week was packed with insightful and inspirational talks, where we learnt all about what our industry is doing to champion sustainability and inclusiveness within their companies.

Here is a brief recap of what we were up to throughout the week:

On Tuesday, we held the UK Advertising Exports Reception with Digital Tories, Happy Finish, Nexus Studios, and VCCP. You can read more about the event here.

On Wednesday, we held our session ‘How can advertising help build a net zero economy?’.  With an opening speech from Alex Sobel MP, Chair of the Net Zero APPG, our fantastic panel comprised Sebastian Munden, EVP & General Manager, Unilever UK&I;  Stephanie Lambert, Head of Industry, FMCG and Sustainability Leader, Meta & Ad Net Zero Supporter; and Tamara Lover, Divisional Director at Tag.

They discussed the carbon emission challenges of ad production and gave us some tips on starting your path to net zero – with Stephanie Lambert highlighting the importance of education, a challenge you can easily tackle by taking the Ad Net Zero Essentials Certificate.  They also discussed the relevance of initiatives such as our recently launched Campaign Ad Net Zero Awards,  what they love about Ad Net Zero – spoiler alert: its simplicity – and much more.

As our Ad Net Zero Chair, Sebastian Munden, said: Ad Net Zero means “changing the way we work so we work in a net zero way together and changing the work we make”.

On Thursday, some of our team members headed to our Sustainable Leadership Lunch, organised in partnership with PwC and WFA. We enjoyed a delicious plant-based meal while we listened to our incredible speakers: football superstar Rio Ferdinand; Sue Fennessy – Founder & CEO, WeAre8; Seb Munden – Chair, Ad Net Zero; and Sam Tomlinson, UK Media and Entertainment Leader, PwC.

Sophie Broadbent, Training and Development Manager, AdGreen, also took the stage on Thursday.  In this workshop, she explained all about how to reduce  carbon emissions from advertising production by focusing on the key steps to take and the areas that are accountable for most emissions. In case you missed the session, you can sign up for the next Carbon Calculator Walkthrough here or watch the webinars on demand here.

We want to thank all those involved for making this week such an unforgettable one! We hope to see you there next year.