The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Annual Review 2023: Building an Inclusive Workplace for our Industry’s Talent

/ March 19th 2024
Industry News

Sharon Lloyd-Barnes, Commercial Director and Inclusion Lead

2023 has been a busy year for our Talent & Inclusion workstream. Starting the year with the launch of our Talent report at LEAD, we set the stage for pivotal moments. On March 15, we asked the industry to stop the clock once more to take part in our All In Census, gathering an astounding 19,000 responses – a
testament to industry-wide support.

The subsequent All In Summit saw the unveiling of the results of the survey and was accompanied by brilliant speakers and profound insights. Furthermore, we empowered young talent through our iconic Media Business Course, shaping future industry leaders.

Our dedication persists in fostering a workplace where everyone finds a sense of belonging, and this commitment is embodied in the continuous recruitment and renewal of All In Champions. Through 2024, we will maintain our efforts in driving substantial progress within our industry.

You can download a full copy of our 2023 Annual Review here.