The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Black History Month

/ October 1st 2020
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Black History Month, spanning the month of October,  is a chance to celebrate and recognise the people of African and Caribbean descent. Following on from the Black Lives Matter movement this year, find out below what the advertising industry is doing to celebrate Black History Month.

Wilfred Emmanuel-Jones, Black Farm Founder, is challenging the underrepresentation of black people in the food industry. Find out more about this campaign for Black History Month here.

ITV is releasing a series of idents and programmes commissioned for Black History Month to run through October. Read more about it here.

The Drum have been looking at what brands are doing to celebrate Black History Month. See more here.

TikTok have launched a campaign which celebrates cultural roots through the platforms black artists and content creators for Black History Month. Read more about it here.

Created by Ogilvy Roots and WPP Roots, Black Pound Day – an initiative to support black-owned businesses has launched during Black History Month. Read more about it here.

As part of a campaign to highlight black female voices, black women have been taking over Instagram accounts of white women. Read more about it here.

Read Campaign’s article on the changing face of advertising in support of Black History Month here.

Campaign look at the Black Lives Matter movement and what the legacy will be as we enter into Black History Month. Read more about it here.

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