Cannes Daily – 22.06.22

LAUNCHING AD NET ZERO GLOBAL

Yesterday afternoon, live from the Debussy Theatre at Cannes Lions, we announced that Ad Net Zero – advertising’s response to the climate emergency – is expanding into major international markets.

Ten of the world’s leading advertising companies and ten international trade bodies have joined together in support of this expansion. We have also launched a brand-new website to house all-things Ad Net Zero – adnetzero.com – so please do check that out!

Th climate crisis is one of the most pressing issues we face and the advertising industry can play an important role in driving positive change. This announcement is a huge step forwards for Ad Net Zero and we are very proud of this progress.

Read the full press release here.

GREENWASHING – HAVAS CAFE

Yesterday morning our Communications Director, Matt Bourn, joined Isa Kurata of Act Responsible and Mr Goodvertising, Thomas Kolster, to talk about greenwashing with host, Jessica Joli.

Matt covered many of the things we’re doing in the UK, including the importance of the ASA and its work on misleading environmental claims, the great initiative, #ChangeTheBrief, and the role of government alongside businesses and people to tackle the climate change together. When asked to sum up Sustainability in three words, his reply was simple – Ad Net Zero.

HIGHLIGHTS FROM YESTERDAY

Our UK mascot, Paddington Bear, headed to lots of sessions at Cannes Lions. First stop was the Havas Cafe yesterday morning.

Our CEO, Stephen Woodford, on stage with Dentsu, Heineken and Kraft Heinz discussing the power of advertising to drive wide scaled behaviour change for a more sustainable future.

Paddington handing out our UK merch to everyone arriving at Little Black Book Beach for our Creativity Rocks event yesterday evening.

Crowds gathered to listen to the brilliant Ferris and Sylvester playing at our Creativity Rocks event, before they head to the stage at Glasto!

LAST NIGHT’S UK WINNERS

Last night the winners were announced for the next batch of Lions categories! We were delighted to see the following 25 UK wins – a huge congratulations to them all, waving the flag for British creativity!

ENTERTAINMENT

GOLD

OGILVY LONDON – TOXIC INFLUENCE – DOVE | UNILEVER

BRONZE

UNILEVER LONDON – FRIES! – SIR KENSINGTONS

ENGINE LONDON – LONG LIVE THE PRINCE – KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

ENTERTAINMENT LIONS FOR SPORT

GRAND PRIX

R/GA LONDON – NIKESYNC – NIKE

SILVER

4CREATIVE – SUPER. HUMAN. – CHANNEL 4

ADAM&EVEDDB – FIFA21 X MIDNIGHT RAMADAN LEAGUE – EA SPORTS

BRONZE

ENGINE LONDON – LONG LIVE THE PRINCE – KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

FILM CRAFT

GOLD

RIFF RAFF FILMS/BURBERRY HQ – OPEN SPACES – BURBERRY

SOMESUCH/4CREATIVE – SUPER. HUMAN. – PARALYMPICS/ C4

4 CREATIVE – SUPER. HUMAN. – CHANNEL 4

FINAL CUT/4CREATIVE – CHANNEL 4 PARALYMPICS “SUPER.HUMAN” – CHANNEL 4

THE MILL/ THE RIFF RAFF – OPEN SPACES – BURBERRY

SILVER

ADAM&EVEDDB – #WETHE15 – INTERNATIONAL PARALYMIC COMMITTEE

NOMINT – CAN’T NEGOTIATE THE MELTING POINT OF ICE – WWF (x2)

BBC CREATIVE – THIS IS OUR BBC – BBC

NEXUS STUDIOS – A FUTURE BEGINS – CHIPOTLE MEXICAN GRILL (x2)

BRONZE

BBC CREATIVE – THIS IS OUR BBC – BBC

OGILVY LONDON – REVERSE SELFIE – DOVE | UNILEVER

PRIME VIDEO LONDON – AN UNLIKELY FRIENDSHIP – PRIME VIDEO

INDUSTRY CRAFT

GRAND PRIX 

AMV BBDO LONDON – HOPE REEF – MARS PETCARE

SILVER

ADAM&EVEDDB – CHILLBOARDS – COORS LIGHT

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