The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Cannes Lions 2022 Gallery

/ June 28th 2022
Cannes Lions Exports and International Trade Industry News

From 20-24 June, as UK representatives for Cannes Lions, we headed to the International Festival of Creativity to showcase a campaign for UK advertising with industry partners APA, Clear Channel, Channel 4, Framestore, M&C Saatchi, Pinterest, and PwC, and support from the Department for International Trade.

Some 41 companies took part in a trade mission run by the UK Advertising Exports Group and DIT, which saw participation in a number of events – from roundtables with Campaign to our very own ‘Creativity Rocks’ gathering of UK creative talent.

Here’s a gallery of the highlights from the week: