The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

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AA comment on CMA update

/ December 18th 2019 / Matthew Evans
Data and E-Privacy News Online Regulation

Following the announcement on December  18 that the Competition and Markets Authority has published an update in its examination of online platforms and digital advertising, the Advertising Association has issued the following statement: 

“We note that the CMA has decided to launch an investigation into the digital advertising ecosystem. We believe that a healthy, competitive online advertising market is important for the long-term sustainability of the advertising industry and the wider economy. It is important that the CMA ensures its work is future-proof and coherent with other Government and regulatory reviews and allows the UK to retain its international standing as the most digitally-developed market in the world.”

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