The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Creative Energy

/ May 7th 2021

Along with transport (both on the ground and in the air), how spaces are powered is a big part of a production’s carbon footprint. AdGreen (the advertising production industry’s initiative to eliminate its negative environmental impacts), has a partnership with BAFTA’s albert initiative, which means that companies working in advertising production (including suppliers) can access the Creative Energy scheme. albert have taken the hassle out of switching to a 100% renewable power supplier by doing the leg work for you. Every two years, they find the greenest supplier to suit the industry’s needs. Creative Energy is pre-negotiated access to the cleanest, greenest, planet-protecting business electricity tariff on offer.

Renewable energy often comes at a premium. But power comes in numbers, so if a number of us move to the same provider, then we’ll get a much better deal – making 100% renewable electricity financially accessible to all those in the creative industries.

good-energy-logoThe current supplier is GOOD ENERGY, whose power is generated from 100% renewable sources including sun, wind, biogen and water, from their community of over 1500 independent generators across the UK. Good Energy was one of only two suppliers recognised as ‘deep green’ in a Which? Magazine review of 24 domestic energy suppliers in October 2019.

Use this form to enquire about renewable energy for your space, whether it’s a studio, production company, ad agency, casting studio or equipment rental company office.