The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ February 2nd 2019
Data and E-Privacy

Under the GDPR and DPA companies must implement appropriate security measures to protect personal data. Breaches place the physical and financial security of customers and organisations at risk and can severely damage firms’ reputations. Any personal data breach must be reported to the ICO within 72 hours of discovery unless it can be demonstrated that it is unlikely to result in a risk to individuals’ rights and freedoms.

Here are several resources on how to protect your data in accordance with legal requirements and what to do in the case of a data breach.


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