The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Example post production bidding letter

/ March 1st 2021

 

The below resource is just one of the many tools available as part of BRiM – our cross-industry initiative that aims to improve the representation of Black people in marketing. To access the full BRiM framework and join our community, click here.

 


 

Example Post Production Bidding Cover Letter

To our trusted post production partners:

[Company Name] is on a journey to build a diverse company that reflects the global community we serve. Diversity* is critical to our success as a company. People from all backgrounds and experiences rely on [Company Name] to connect with others, and we will better serve their needs with a more diverse and inclusive company. This focus extends to the companies that we partner with including agencies, vendors and suppliers.

As part of our partner selection criteria, please answer the questions in the form linked below on supplier diversity. If you are unwilling to answer these questions, please contact your agency producer to discuss.

As part of our ongoing efforts to extend our values into all the ways that we work, we will be tracking the following on each of our productions during bidding and at the time of job wrap:

– Are the lead roles of this booking (editor, telecine artist, mixer, animation or VFX lead artists)

 

Thank you!

 

*[Company Name ] defines underrepresented people as follows in various regions:
US: Women, racial and ethnic minorities, veterans, LGBTQ and/or non-binary, and people with disabilities
EMEA: Women, racial and ethnic persons, LGBTQ and/or non-binary, and people with disabilities
LATAM: Women, racial and ethnic minorities, LGBTQ and/or non-binary and people with disabilities
APAC: Women, LGBTQ and people with disabilities
APAC – ANZ: Women, racial and ethnic minorities, First Nations People, LGBTQ and/or non-binary, and people with disabilities

 


 

Free the Work

[Company Name] is an official partner to Free the Work.