The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Expo 2020 Dubai

/ December 5th 2019 / Ellie Mason
Exports and International Trade

Expo 2020 Dubai will kick off on 20 October 2020 for six months and is set to welcome 190 participating countries alongside millions of visitors from across the globe.

As the largest event ever staged in the Arab world, attendees will experience warm Emirati hospitality at its finest, as well as the UAE’s values of inclusion, tolerance and cooperation. Expo 2020 aspires to create a meaningful legacy that will benefit generations to come, both locally and globally, spanning everything from innovations and architecture to friendships and business opportunities.

The UK will be delivering a programme of activity at Expo 2020 Dubai across business, culture, tourism and education and will feature a host of thought leading conversations, collaborations and showcases. The UK’s presence will profile the UK economy as being at the forefront of innovation and showcase its strengths. Expo 2020 Dubai will facilitate collaboration and partnership between the UK and other participating nations, creating solutions to global challenges.

Learn more about Expo 2020 Dubai here and the UK’s presence here.

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