The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Exporting UK Advertising Around The World

/ February 5th 2020
Exports and International Trade

Our first UK Advertising Export Group (UKAEG) gathering of the year took place recently at the AA offices where we welcomed more than 40 representatives from the first tranche of companies joining our new Export Group which is backed by the Advertising Producers Association (APA), the Data & Marketing Association (DMA), the Institute of Practitioners in Advertising (IPA), London&Partners as well as the Department for International Trade and the Creative Industries Council.

Plans discussed included the upcoming Export Month in March which includes the release of our annual Exports Report, our trade mission to SXSW and our work during Advertising Week Europe. In the same month, we will also be running our UK Young Lions 2020 competition, holding our annual Parliamentary Reception and showcasing our new members as part of the Exporting Is GREAT campaign.

This is all very timely, given the new Ready To Trade campaign from the Department for International Trade which launched on February 1 – for the very latest, we recommend following @tradegovUK on Twitter here. For general information, another good place to visit is the GREAT page here.

For more information about our export plans, please get in touch with the UKAEG team here at the Advertising Association on:

As of February 1, 2020, members of the UK Advertising Export Group include:



Across the Pond


Agency Inc

Born Licensing

Brand Culture

Brand Fuel


Coffee & TV



Experience 12

Four Communications

FX Digital

Guinness World Records

Hey Human

Hoi Polloi


Locate Productions

Madam Films



Nexus Studios

Procure Worldwide

Pulse Films


St Luke’s

Talent Republic

The Beyond Collective

The Specialist Works

Thomas Thomas Films


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