The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.
The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.
Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.
Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.
We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.
Last Thursday, July 14th, we held our annual President’s Reception on the roof terrace of IPG, Mediabrands, just opposite the Old Bailey in London. The event was hosted by our President Alessandra Bellini, CCO, Tesco. The evening began with an overview of our recent accomplishments, including the global expansion of our sustainability workstream, Ad Net Zero and the latest All In actions. We also took a moment to talk about the first companies qualifying as All In Champions.
We then turned to look at the future as we prepare for the release of our three-year strategy, which will focus on talent and how our industry can retain its future leaders.
Rupert Daniels, Director of Digital, Education, Creative, Consumer and Sports at the Department for International Trade, then joined Alessandra, giving a brilliant speech on how the UK advertising industry can continue its growth following strong export figures of £11.7bn. He also recapped the success of LIONS 2022.
Many thanks to our President, Alessandra, for hosting such a fantastic evening!
Check out the event’s highlights below. Photo credit: @BronacMcNeil
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