The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Gallery: Promote UK in Shanghai

/ March 18th 2019
Exports and International Trade UK Industrial Strategy

In March, our Promote UK team travelled to the Shanghai International Advertising Festival. As part of our Export Month endeavour, we have had a team of Advertising Association, Department for International Trade and other professionals out extolling the virtues of British creativity.

Advertising Association chief executive Stephen Woodford said:

“UK/China trade is booming and Chinese advertising has high regard for the UK’s creativity, effectiveness culture and global outlook. The presentations and meetings at SHIAF showed all these strengths and more. Inspiring creativity, powerful case histories and the factors that drive successful international campaigns, new technology and best practice in evaluating advertising effectiveness all featured, with a mix of UK practitioners and their Chinese colleagues sharing the stage.”

As Promote UK gears up to put the lessons learned from the Advertising Association’s first ever Exports Report into practice, missions like the one to SHIAF are ever more vital. The UK has a huge opportunity to market its expertise and creative excellence on the world stage. Woodford said:

“For the AA, DIT and the IPA, who’s PromoteUK collaboration marks its first anniversary in March, this was the biggest trade delegation so far and kicked off the AA’s first-ever ‘Export Month’. As well as the SHIAF mission, AA and IPA members are heading for SXSW in Austin, Texas, to host a UK advertising day and a delegation of the UK’s leading production companies head to Japan, organised by the APA (the Advertising Producer’s Association) On 19th March, the AA and IPA hold a Leadership breakfast as part of Adweek Europe, to launch the first annual report on the export performance of the UK industry, along with a survey on how the Brexit process is impacting on export growth.

“With a stellar growth of +35% in 2016, UK advertising achieved the strongest performance, not only of the creative industries but of all Britain’s major services sectors, reaching £5.8 billion. “

A gallery of photographs from the trip can be found below.

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