The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ November 29th 2019 / Matthew Evans
Exports and International Trade UK Industrial Strategy

Over 100 representatives from businesses across the UK advertising and marketing services landscape crowded into the IPA on Wednesday for the launch of the UK Advertising Export Group (UKAEG) – a new Government-backed global marketing and business development drive for our industry.

The aim of UKAEG is to increase exports of advertising and marketing services, support the global growth of members and build on our reputation as the global hub for our industry. Following a welcome from our CEO Stephen Woodford where he emphasised the scale of the UK’s world-beating ad industry and how exports have more than doubled since 2010, the IPA’s Janet Hull and Aisling Conlon led guests through the exciting programme of activity planned for the coming year. Plans include a host of trade missions, exhibitions and the opportunity to benefit from Department for International Trade and UK embassy support across the world.

AA Comms Director Matt Bourn gave more detail about how to become part of the group and the many ways that members will benefit from joining – from being part of industry’s online showcase to networking opportunities and being included in the forthcoming Government Export Accelerator. For more information on how to join UKAEG, contact AA Commercial Director Sharon Lloyd Barnes.

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