IAB UK’s Gold Standard to be Platinum Partner of LEAD 2023

IAB UK’s Gold Standard has been announced as the Platinum Partner of LEAD 2023, the advertising industry’s summit presented by the Advertising Association, the IPA and ISBA, which takes place on 25 January.

LEAD 2023, follows the success of RESET 2021 and RENEW 2022 held by the three trade bodies during the pandemic, and will build on the legacy of the AA’s flagship event which has run since 2012.

LEAD 2023 will address how the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government, showcase our industry as a force for growth and tackle the many challenges facing the entire industry.

The half-day summit will be delivered in-person and online with a packed agenda, bringing together leaders from across the political, business and advertising spheres. A stellar speaker line-up will be led by the three Presidents of the organising associations – the Advertising Association’s Alessandra Bellini, the IPA’s Julian Douglas, and ISBA’s Margaret Jobling.

First launched in 2017, IAB UK’s Gold Standard draws together existing industry initiatives with five core aims: to reduce ad fraud, uphold brand safety, improve the experience, help compliance with GDPR and ePrivacy law and to strengthen supply chain transparency. The Gold Standard has evolved over the years, with the recent launch of Gold Standard 2.1 further strengthening the criteria whilst ensuring an increased transparency is upheld amongst digital supply chains. Gold Standard 2.1 also widens the scope of the initiative to include audio, gaming and CTV, keeping pace with industry challenges.

Jon Mew, CEO, IAB UK said:

“As the advertising industry navigates growing regulatory scrutiny and economic headwinds, upholding shared standards matters more than ever. The effectiveness of the Gold Standard relies on every single one of us taking a lead and proactively supporting it. Whether sell-side or buy-side, we all have a responsibility to make our industry stronger and this is why aligning the Gold Standard with LEAD – where decision makers from across the ad industry come together to look to the future – makes so much sense. By getting behind the Gold Standard and embracing the power each of us have to drive positive change, we can deliver more.”

Stephen Woodford, CEO, Advertising Association said:

“The Gold Standard consistently strives to improve the digital advertising experience, helping to drive positive change and raise standards across the industry. It is brilliant to recognise its role and celebrate IAB UK’s work in this area as the Platinum Partner for LEAD 2023, our advertising industry summit, this coming January.”

To find out more information on the return of LEAD as our industry conference, including a very special in-person experience at the Leicester Square Odeon, head here.

To book your ticket for LEAD, 2023 follow the link here.