The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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All In Summit

AA comment on ICO Age Appropriate Design Code

/ January 23rd 2020 / Matthew Evans
Data and E-Privacy News Online Regulation

In light of the publication of the ICO’s Age Appropriate Design Code, the Advertising Association has issued the following statement: 

“The Advertising Association supports balanced and risk-based initiatives that help to make the internet a safer place for children. At the same it is important that freedom of expression and access to news media is not disproportionately restricted.

“We are pleased that the ICO recognises the CAP Code’s role, which ensures that care is taken when featuring or addressing children in marketing communications. The CAP Code also fully recognises that the way that children perceive and react to marketing is influenced by their age, experience and context of the message.

“Advertising plays a crucial role in brand competition, drives product innovation and fuels economic growth. It also provides revenues to fund a diverse and pluralistic media enjoyed by all.”

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