The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

International Trade update

/ January 16th 2019
Brexit and Trade Policy News Exports and International Trade

The UK is a global leader in advertising, digital and market research. It is currently the fourth largest advertising market globally but post Brexit it will be important for the UK advertising industry to seek opportunities in new markets and be engaged in the wider conversation on global trade.

In this section:

– The AA’s current working paper on Free Trade Agreements
– The AA response to the International Trade Committee’s Inquiry on Trade in Services
– The AA’s response to the International Trade Committee’s Inquiry on UK investment policy

The AA is also involved in initiatives such Promote UK, an industry and DIT partnership working together on export promotion; and through groups, such as the Creative Industries Council and Professional Business Services Council, regularly discuss trade barriers and trade policy.

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