The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Introducing timeTo

/ March 12th 2018

In collaboration with NABS and WACL we are thrilled to be launching a new initiative – timeTo – to address the problem of sexual harassment in the advertising and marketing industry.

Building on the global #MeToo and #TimesUp movements, timeTo recognises that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media-owners – and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment.

Other industry bodies and companies will be invited to join timeTo; ISBA and the IPA have already pledged their vital support.

The ambition for timeTo is that, from this day forward, everyone will work in every way they can towards the complete eradication of sexual harassment from our industry. timeTo is a forward-looking, positive initiative, working to change the future, but NABS will be there to support any individual who needs advice and help about any historical or current harassment.

The first timeTo action is to conduct an industry-wide study, led by our very own Karen Fraser MBE. The study aims to establish the current level of sexual harassment across the industry and to provide data for future tracking of change.

Participating organisations will invite people to respond through email links, thus ensuring that the sample represents people currently working in the industry. It is designed for the broadest participation, not just from people who have been victims of sexual harassment or witnessed it, crucial though their involvement is. The study aims to gain some general insight into the industry’s views on and experiences of this issue. It goes live today.

Within its first six months, and after due consideration of the findings of the study, timeTo will produce a best-practice Code of Behaviour for all companies to implement as a minimum. While some companies are reportedly well advanced in tacking sexual harassment, many others have yet to address the problem explicitly in their company policies and processes.

For the full press release or more information contact Matt Bourn, Director of Communications on

Related Articles View More