The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Kantar Talks – Black Lives Matter: Leveraging the power of business, media and brands for a new future

/ October 20th 2020

Recent events in the US leading to the Black Lives Matter protest have sparked global unrest and reinvigorated the debate on how to fight racism and make more progress in racial inequality. In the UK, it has opened up a conversation about the systemic racism that exists in our own society, and has put a spotlight on the role corporations and brands can play in accelerating anti-racism in Britain.

As part of Kantar’s annual Kantar Talks event, Bart Michels, Kantar UK country leader, spoke with Karen Blackett OBE (WPP), June Sarpong OBE (BBC) and David Lammy (Member of Parliament, British Labour Party) about some of the challenges and opportunities for brands and businesses looking to positively change their participation and narrative around race and ethnicity.

Please watch the interview here.

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