12:45 Registration & Networking Lunch
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13:30 Welcome from our Host
Emma Cameron, Presenter & Journalist, STV News
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13:35 Welcome from the Advertising Association Scotland
Marie Owen, Chair, Founder and CEO, LS Productions; Chair, AA Scotland
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13:40 Political Keynote and Q&A
Daniel Johnson MSP, Edinburgh Southern Shadow Cabinet Secretary for Business, Economy and Fair Work
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14:05 The View on Scottish Politics
Gain insights into the political landscape with expert analysis from Kenny Farquharson, offering a crucial perspective on the decisions shaping our industry.
Kenny Farquharson, Columnist and Senior Writer, The Times
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14:35 Future-proofing Your Business Model
Our panel of industry leaders will reveal how they are adapting their business models to meet the needs of the fast-changing advertising landscape
- Marcus Peffers, UK Group Chair, Chair of World Services, M&C Saatchi
- Lindsey Clay, CEO, Thinkbox
- Marie Owen, Chair, Founder and CEO, LS Productions
- Stephen Woodford, CEO, Advertising Association
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15:05 Networking Refreshment Break
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15:30 Advertising’s Role in Supporting Scotland’s Energy Sector Transition
Scotland’s energy sector is crucial for its economic prosperity. With the government’s plans for GB Energy and the growing significance of green jobs, hear how the advertising industry is playing a key role in supporting Scotland’s transition to cleaner energy.
- Michael Timmins, Marketing and Communications Manager, SSE
- Danielle Kelly, Director of Strategy & Sales Scotland, STV
- Lisa Hayley-Jones, Policy and Government Affairs Director, Advertising Association
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16:00 Driving Positive Change in Society
Every day presents an opportunity to produce work that resonates with audiences, be that through entertainment, providing critical public health information, or promoting a good cause. Learn about the important work the industry is doing to enact positive change to society and consumer behaviour.
- Loretta Hagger, AV Leader, Channel 4
- Marc Keenan, Managing Director, Ocean Scotland
- Jennifer Whyte, Global Front End Innovation Insights Lead, Haleon
- Matt Bourn, Director of Communications, Advertising Association
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For the last 25 years, humour in advertising has been on the decline while purpose-driven campaigns have been on the rise. This session will delve into how humorous ads are serious business and why brands shouldn’t fear funny.
- Brian Coane, Partner, The Leith Agency
- Debbie Morgan, Art Director, The Leith Agency
- Marion Miranda, Copywriter, The Leith Agency
17:10 Closing Remarks
Sharon Lloyd Barnes, Commercial Director, Advertising Association
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17:15 End of Event & Networking Drinks
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