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12:45 Registration & Networking Lunch
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13:30 Welcome from our Host
Emma Cameron, Presenter & Journalist, STV News
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13:35 Welcome from the Advertising Association Scotland
Marie Owen, Chair, Founder and CEO, LS Productions; Chair, AA Scotland
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13:40 Political Keynote and Q&A
Daniel Johnson MSP, Edinburgh Southern Shadow Cabinet Secretary for Business, Economy and Fair Work
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14:05 The View on Scottish Politics
Gain insights into the political landscape with expert analysis from Kenny Farquharson, offering a crucial perspective on the decisions shaping our industry.
Kenny Farquharson, Columnist and Senior Writer, The Times
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14:35 Future-proofing Your Business Model
Our panel of industry leaders will reveal how they are adapting their business models to meet the needs of the fast-changing advertising landscape
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15:05 Networking Refreshment Break
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15:30 Advertising’s Role in Supporting Scotland’s Energy Sector Transition
Scotland’s energy sector is crucial for its economic prosperity. With the government’s plans for GB Energy and the growing significance of green jobs, hear how the advertising industry is playing a key role in supporting Scotland’s transition to cleaner energy.
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16:00 Driving Positive Change in Society
Every day presents an opportunity to produce work that resonates with audiences, be that through entertainment, providing critical public health information, or promoting a good cause. Learn about the important work the industry is doing to enact positive change to society and consumer behaviour.
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For the last 25 years, humour in advertising has been on the decline while purpose-driven campaigns have been on the rise. This session will delve into how humorous ads are serious business and why brands shouldn’t fear funny.
17:10 Closing Remarks
Sharon Lloyd Barnes, Commercial Director, Advertising Association
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17:15 End of Event & Networking Drinks
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