It’s been a short week, but an important one when it comes to our core sustainability workstream and mapping the progress that is being made. AdGreen published its annual review and has a clear call-to-action for the industry that there is money and carbon to be saved through wide adoption of the approaches to ad production demonstrated by the AdGreen super user community. There are always early adopters, and it looks like they’re the smart ones here. Any reader working in ad production can easily pick up the learnings and principles from the fantastic AdGreen team.
This week, we have also seen the launch of the 5th Campaign Ad Net Zero Awards. To celebrate that, we have produced a very special Playbook, available here which draws on the learnings and insights from the first four years’ worth of winning work. Again, the learnings are clear, there is commercial success to be had (through the combination of growth and savings) in fast-tracking advertising work that is sustainable, both in the way it is made and in what it is promoting. We’re running a special webinar on the Playbook later this month for everyone in the Ad Net Zero community which people can register for here.
Our must reads:
- Chris Herbert-Lo, strategy partner at the7stars, describes how advertisers can best navigate social media. (Media Leader)
- Cadbury’s Gorilla crowned Britain’s favourite TV ad of all time by the British Arrows (LBB)
- Calling all music lovers: Spotify opens a listening room in London for top 1% of fans. (Campaign)
Our pick of the ads:
- Our Ad in the A is Tesco’s giant boiled egg for gym-goers this Easter, by BBH.
- To celebrate April Fool’s Day, here’s your roundup of ads from Lego, Heinz, Yorkshire Tea and many more. (Campaign)
- Cadbury ups the ante for Easter egg hunts in “Better the hide, better the hunt” by VCCP.
- Morrisons honours the nation’s bakers with its hot cross buns by Leo UK with media from Zenith.
- BBH London’s work for charity Missing People highlights the human stories behind true-crime in ‘Based on a true story’.
Dates for your diary:
- The deadline is approaching for you to enter the Cannes Lions Festival of Creativity, where you can share your work with the world and get recognition from your global peers. Enter by 9 April here.
- The IPA Talent and Diversity half-day conference is taking place on 28 April to explore talent, inclusion and representation and how we can do better. Book your place here.
- Our President Andria Vidler will be having a fireside chat with James Longhurst at Future of Brands on 29 April at 180 Strand. AA members can get a 30% discount by using the code AA30 via this link.
- Tickets are selling fast for our Media Business Course, taking place from 7-10 July. Book your place here.
And finally, our latest video has been added to The Trust Vault, where our Director of Credos, Dan Wilks, shares the context behind the Credos Trust Tracker. Watch the presentation and test your knowledge here.
