The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MBC Agenda Day 2, 9 July

/ June 2nd 2025

Navigating The Media Landscape

The range of media channels continues to grow at an amazing rate, giving brands more opportunities to engage consumers. The challenge is finding the best combination to engage the right audience at the right time and deliver the optimum return for the client’s media investment. How will your recommendation deliver better results than the competition? We have some fantastic speakers who will wow you with their ideas on how best to use their channel and navigate the media landscape.


09:30 Introduction from the Convenors

  • Emma Dibben, Head of Partner Engagement, Wavemaker UK
  • Demi Abiola, Founder, Konfluence

09:45 Newsbrands

Ryan Uhl, Managing Director, Revenue Strategy and Implementation, Mail Metro Media


10:00 TV

Sam Hicks, Head of Sales Strategy, Channel 4


10:15 Social

Ian Edwards, Head of Connections Planning EMEA, Meta


10:30

Louise Stubbings, Partnerships & Creative Director, Bauer Media Outdoor


10:45 Magazines

Rob Hunt, Creative Partnerships Director, Immediate Media


11:00 Break


11:20 Cinema

Kathryn Jacob OBE, Chief Executive, Pearl & Dean


11:35 Search

Scott Sinclair, Head of Performance, UKI, Google


11:50 Audio

Rich Smith, Commercial Group Strategist, Global


12:05 Video

Jonny Appleby, Senior Agency Development Manager, Amazon


12:20 Retail Media

Tash Whitmey, Group Managing Director, Tesco Retail Media


12:35 How to Present

Nick Hurrell, Chief Executive, AKA Advertising


13:05 Wrap Up


13:10 Lunch


14:00-19:30 Syndicate Work


15:30 Afternoon Refreshments


17:30 Optional: England V. Netherlands Woman’s Euros 2025


19:30 BBQ Served

Visit Day 3 agenda here