Media Business Course 2025 – Day Two - Advertising Association

Day Two of our MBC focussed on navigating the media landscape to find the best combination of channels to engage the right audience and deliver optimum returns.

The day began with an introduction from the Convenors, Emma Dibben, Head of Partner Engagement at Wavemaker UK, and Demi Abiola, Founder of Konfluence.

Before the break, insights into Newsbrands, TV, Social and Magazines were shared by speakers including Ryan Uhl, Managing Director of Revenue Strategy and Implementation, Mail Metro Media; Sam Hicks, Head of Sales Strategy, Channel 4; Ian Edwards, Head of Connections Planning EMEA, Meta; Louise Stubbings, Partnerships & Creative Director, Bauer Media Outdoor and Rob Hunt, Creative Partnerships Director, Immediate Media.

The channels covered after the break included Cinema, Search, Audio, Video and Retail Media as discussed by Kathryn Jacob OBE, Chief Executive, Pearl and Dean; Scott Sinclair, Head of Performance, UKI, Google; Rich Smith, Commercial Group Strategist, Global; Jonny Appleby, Senior Agency Development Manager, Amazon; Tash Whitmey, Group Managing Director, Tesco Retail Media.

Nick Hurrell, Chief Executive, AKA Advertising provided a final inspiring talk on ‘How to Present’ to conclude the morning.

In the afternoon, syndicates divided into their groups to focus on responding to the client brief before enjoying an evening BBQ.

Check out the photos below and you can catch all the action from Day Three and the Finals here.