The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2025 – Day Two

/ July 10th 2025
Industry News

Day Two of our MBC focussed on navigating the media landscape to find the best combination of channels to engage the right audience and deliver optimum returns.

The day began with an introduction from the Convenors, Emma Dibben, Head of Partner Engagement at Wavemaker UK, and Demi Abiola, Founder of Konfluence.

Before the break, insights into Newsbrands, TV, Social and Magazines were shared by speakers including Ryan Uhl, Managing Director of Revenue Strategy and Implementation, Mail Metro Media; Sam Hicks, Head of Sales Strategy, Channel 4; Ian Edwards, Head of Connections Planning EMEA, Meta; Louise Stubbings, Partnerships & Creative Director, Bauer Media Outdoor and Rob Hunt, Creative Partnerships Director, Immediate Media.

The channels covered after the break included Cinema, Search, Audio, Video and Retail Media as discussed by Kathryn Jacob OBE, Chief Executive, Pearl and Dean; Scott Sinclair, Head of Performance, UKI, Google; Rich Smith, Commercial Group Strategist, Global; Jonny Appleby, Senior Agency Development Manager, Amazon; Tash Whitmey, Group Managing Director, Tesco Retail Media.

Nick Hurrell, Chief Executive, AKA Advertising provided a final inspiring talk on ‘How to Present’ to conclude the morning.

In the afternoon, syndicates divided into their groups to focus on responding to the client brief before enjoying an evening BBQ.