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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Media Smart features in first news

/ September 27th 2019 /
Advertising to Children and Young People

The advertising industry’s education programme Media Smart recently launched a brand new resource aimed at helping children understand the commercial link between social influencers and the brands they may be promoting. The rising numbers of social influencers in young people’s lives prompted Media Smart to create a film-based PSHE teaching resource for 11-14 year olds, the first of its kind to tackle this area of marketing.

The crucial issue of influencer marketing has now been featured in the latest edition of First News, the award-winning national UK newspaper for children, which is read at home or in school, with 2.2 million readers every week. In the piece,  Media Smart Rachel Barber-Mack explains what influencer marketing is, how brands work with influencers to market products or services, and notes the rules and regulations in the area. Read the feature here. 

YouTuber, Broadcaster and Author Hannah Witton has also taken part in a special video for the resource pack on the crucial current subject of filters and body image. In the video she talks about their use on social media and what children and young people should be aware of when they view and interact with posts from their favourite social influencers. 

Visit Media Smart’s website for more information and to download resources. 

To find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack at mediasmart@adassoc.org.uk   

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