The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ August 12th 2019 /
Children and Young People

Media Smart is the advertising industry’s education programme. Its mission is to ensure young people in the UK can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

Set up in 2002, it is a non-profit organisation, funded by the industry, that creates free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds. Recent education campaigns and resources have focussed on influencer marketing, social media, digital advertising and body image.

Media Smart’s proud supporter base brings together advertisers, agencies, media and trade bodies.

In the future, the programme will be focussing on the creative process & careers, diversity and data & privacy. Visit our website for more information and to download our resources. 

To find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack, Director of Media Smart on   

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