As part of our ongoing partnership with Times Media during our Centenary year, a new feature launched on Times Radio on Friday 24th July called ‘Added Value – in partnership with the Advertising Association – celebrating a hundred years of responsible advertising.’
In this first feature, Rob Bookham, Managing Director of dairy business Bookham Harrison, was interviewed by Geoff Norcott. They discussed the starring role their Sussex Charmer cheese played in the Waitrose Christmas ‘rom-com’ style advert featuring Keira Knightly and Joe Wilkinson meeting at the cheese counter.
Rob notes in the interview, “The results were unbelievable…[advertising] is part of our DNA now.”
Press play here to listen to the full discussion:
