The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

AA comment on Boris Johnson’s appointment as Prime Minister

/ July 24th 2019 / Matthew Evans
Brexit and Trade Policy News Exports and International Trade High Fat, Salt & Sugar Advertising UK Industrial Strategy

Following the appointment by Her Majesty The Queen of Rt Hon. Boris Johnson MP as Prime Minister of the United Kingdom, Advertising Association Chief Executive Stephen Woodford has issued the following statement.

“We congratulate Boris Johnson on his appointment as Prime Minister and look forward to working with him and his administration for the benefit of the UK across Government: with DCMS as our sponsor department and a crucial partner in our drive to grow the creative industries; with DIT on building exports of UK advertising services; and with DHSC on the important issue of finding solutions to the problem of childhood obesity and how advertising can help in this area.

“UK advertising is a proven engine of UK Plc, delivering £6 for every £1 spent on advertising and our industry is well placed to support ambitious plans for growth, across the economy and wider society. As an industry that has delivered year-on-year growth of 18% in exports in the most recent figures, we also welcome continuing our discussions about how we can help the Government achieve its goals on the world stage. We are a world-class advertising hub, because we are part of an open, global facing nation that welcomes the best talent from overseas to power industry at home. We are proud to be a crown jewel in the UK creative industries – a status we must work hard to retain in the coming years. There is much work to do to build constructively upon our standing as Europe’s leading digital advertising marketplace and fulfil all of our responsibilities as an important cog in the economic strength and social wellbeing of our country.”

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