The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Parliamentary Reception 2018

/ November 22nd 2018
UK Industrial Strategy

The Advertising Association’s position as the link between advertising and politics is never more apparent than at our annual Parliamentary Reception. Luminaries from the advertising world mingled with MPs and vendors in the Churchill Room at the Palace of Westminster, and representatives of both worlds shared a podium to kick off the event.

Damian Collins MP, Chair of the DCMS Select Committee, began the speeches by reaffirming his belief that advertising is effectively one of the crown jewels of the British creative industries, and that its practitioners can be very proud of the UK’s outsized influence in the wider advertising world.

Following that, Advertising Association Chief Executive Stephen Woodford took to the podium to note that the industry is bracing to face significant headwinds due to uncertainty around Brexit. Consequently, he said, the industry is pursuing a proactive strategy through its Promote UK campaign, reaching out to key territories outside the EU for growth.

The IPA’s Janet Hull – who also chairs Promote UK – elaborated on Promote UK’s upcoming calendar of events, which includes high-profile visits to the Shanghai International Advertising Festival, South by Southwest and a tour of the West Coast of America. She handed over to Philip Thomas, Chief Executive of Ascential Events, who noted that the UK has traditionally performed extremely well at the Cannes Lions, and that promoting local British talent at it and similar events will be vital to overcome Brexit headwinds.

Following the speeches, the assembled guests enjoyed networking in the sumptuous Churchill Room and sampled some work from gathered exhibitors including Framestore, adamandeveDDB and more.

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