The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Record exports make advertising a great British success story

/ April 24th 2021
Exports and International Trade

We recently published our third UK Advertising Exports Report, which shows that international trade in the UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019. 

It is vital that parliamentarians recognise the importance of advertising as an export industry and we are pleased that Westminster’s in-store news hub of choice The House has covered them here. The article includes comment from Damian Collins MP, the former chair of DCMS, who said: “As we went into 2020 and the year of COVID, ad spend has fallen across most media and so that obviously remains a challenge for the advertising industry, as well as media owners. But London is recognised as a global centre of excellence for the advertising industry, both in terms of creativity and technical capability as well. It’s far and away the biggest creative hub in Europe.”
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