The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Responding to Covid-19

/ April 22nd 2020
Front Foot

Despite the situation we are currently in with regards to COVID-19, we have never seen a greater push from brands, advertisers and the media – many of whom are Front Foot members – doing great things in response to the outbreak and the circumstances that we are now living in.

This is why we have created a special category on our Ad Pays 8 hub that highlights case studies from members that have created positive initiatives in response to the virus. It is a one-stop-shop for all the creative and entrepreneurial work that has helped the UK get through the biggest peace-time crisis we have ever faced.

Case studies are included from Front Foot members such as Grey London, Spotify, McDonald’s, Royal Mail, Engine, ITV, Google, Essence Global, BBH and Nationwide. If you would like to feature any work that you are doing surrounding Covid-19 on our online hub, or have seen work that you think should be featured, then please get in touch with Ellie, and we will include it in our showcase to Government, key decision-makers and professionals across our industry.

Ad Pays 8 is a report by our industry’s think tank, Credos, on UK advertising’s positive contribution to society, and features case studies that highlight such brilliant work from Adland, which are also showcased on the dedicated hub.

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