The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Selling more advertising services internationally

/ February 19th 2018
Exports and International Trade UK Industrial Strategy

The UK and London particularly is a global hub for creative advertising, media and digital tech services. We intend to keep it that way.

We have set up a “Promote UK” group, chaired by the IPA’s Director of Marketing, Janet Hull. This group comprises Department for International Trade officials and industry, including the IPA and some of its members, the APA and some of its members, MRS and IAB. We are working in partnership with the DIT to sustain the UK advertising sector’s global competitive advantage.

The objectives of the partnership are:

• To promote the UK as the global centre for advertising and marketing services.

• To boost exports of services and inward investment by driving business from international clients to UK businesses.

• To target the right markets, supported by Government resources.

Look out for more coming soon on our work with “Promote UK”

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