The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Statement on the Cairncross Review Report

/ February 12th 2019
Online Regulation

The Advertising Association represented the UK’s advertising industry as part of the Cairncross Review and totally supports the need for the long-term sustainability of quality independent journalism.

When it comes to the specifics of the online advertising market, we believe, as always, that any work in this area must be proportionate and evidence-based, ultimately to ensure that everyone in the advertising eco-system – advertiser, agency, media or tech company – makes the right contribution to help businesses and our economy grow.

The UK leads the world both in the quality of its journalism and as an innovative and highly developed digital advertising market and it’s in everyone’s interest to find the right long-term and relationships between to ensure both go from strength to strength.

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