It’s a big weekend for all those competing in our UK Young Lions Competition – the brief is another cracking one and will be revealed today to everyone who’s registered to take part. Our 12 winners will have the opportunity to compete in the Global Young Lions Competition in Cannes against the rest of the world – a once in a lifetime experience. We’re super proud to run the YLC as part of our role as UK reps for the festival.
We’re also very proud to support up and coming media and advertising talent through our Media Business Course which has been running for over 60 years. It gets stellar reviews every year from attendees. This year’s course takes place at The Grand in Eastbourne from July 7-10, and you can find out more about it here. Teams respond to a live client brief in an immersive three and a half-day experience that never fails to empower, challenge and inspire!
Our must reads:
- Digital Cinema Media’s CEO, Karen Stacey, has described the vital role of creativity, as Credos found public trust in ads has fit a five-year high. (Campaign)
- WPP streamlines its operations under four pillars – here’s why. (Creative Salon)
- ISBA DG Simon Michaelides explains how brands can prosper using their collective strength to make once-in-a-generation change. (Campaign)
- The Ukrainian creative industry reflects on four years of conflict. (LBB)
- James Best CBE has emphasised the importance of building trust in advertising for maintaining trust in an AI-powered world. (Politics Home)
Our pick of the ads:
- Our Ad in the A is 4Creative’s bold new fountain installation exposing ‘The Sick Truth Behind Britain’s Sewage Scandal’ for Channel 4.
- Ewan McGregor prioritises trusting yourself and making your own choices as he voices three clips for ‘Bank on Lloyds’ for Lloyds Banking Group by Publicis Go.
- BBH London has celebrated how the journeys of artists in The Brit Awards often all start in the garage, in ‘Every Journey Starts Somewhere’, for Audi UK.
- Adam&eve\TBWA has revived the Famous Five for a new adventure for Great Western Railway.
Dates for your diary:
- Get your tickets now for Future of Brands on 29 April at 180 Strand. AA members can get a 30% discount by using the code AA30 or booking through this link.
And finally, on the theme of supporting young talent, this year’s Trailblazer Award, part of the Marketing Week awards. This free-to-enter award celebrate the organisations and individuals that are opening up the industry to new talent. Find out more here.
