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Times are changing and we all need to be prepared
In his latest column for Times Enterprise Network, Sir Martin Sorrell, founder of the advertising groups S4 Capital and WPP, adjusts his thinking to the dramatic changes taking place in world trade.
Campaign launches School Reports 2022
Annual survey of UK’s top 100 agencies is live.
Here We Flo releases first TV ad with Sky Zero Footprint Fund
The eco-friendly sanitary products brand won £1m worth of ad spend with Sky last October.
Eve Sleep CEO: Marketing is the world’s biggest psychology experiment
Describing marketers as “scientists and sorcerers”, Eve’s Cheryl Calverley and Passionbrand founder Helen Edwards outline the five ways marketers can transform business and culture.
Easyjet Tempts Holiday Makers To Return To The Skies In VCCP Campaign
The pan-European integrated work includes TV, print, social and digital executions.
Wickes And VCCP Celebrate Joy Of Showing Off Your Home
The work follows the pandemic surge in home improvement.
How These Protest Posters Are Designed to Stop the War in Ukraine
Graphic designer Mykola Kovalenko on the series of posters he created to draw attention to Ukraine, with the hopes of stopping the war.
Netflix production chief on spending $1bn-a-year on UK shows – if it can find the talent
Netflix production chief Anna Mallett holds a $1bn-a-year budget to produce content in the UK.
Director Luke Brookner’s Sweet Short Film Celebrates Mothers of All Backgrounds
Sticker Studios’ Luke Brookner directs film showcasing the different types of relationships people have and how unconditional love shines through no matter the circumstances.
Samsung’s Latest Campaign Smells Like Gen Z Spirit
Great Guns director Tal Zagreba, Leo Burnett Israel, and Gigi Productions team up to deliver the ‘Way Out’ campaign.
M&S and Unilever address marketing’s lack of socio-economic diversity
On a mission to tackle the lack of socio-economic diversity within marketing, M&S, Unilever and the School of Marketing discuss why championing apprenticeships could be the answer.
10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
Channel 4 marketing director Amber Kirby and former CMO Dan Brooke reflect on the stories behind the broadcaster’s three ‘Superhumans’ Paralympics campaigns between 2012 and 2021, and the impact they have had.
Historic Oscars win for CODA is just the beginning for AppleTV+
Apple just dealt a huge blow in the streaming wars, writes the editor.
The first-ever Metaverse Fashion Week just wrapped. Here’s what we learned
The Decentraland-based event, which hosted activations from a number of high-end fashion brands, could signal a new virtual era for fashion.
AMV BBDO’s new CEO on turning around ‘the most creative agency in the world’
AMV BBDO boss Sam Hawkey says he will approach his task of rejuvenating the agency as he would an egg and spoon race – neither too fast nor too slow.
The Future of…Workshops: What We Can Learn from Bots and Hollywood Writers’ Rooms
David Stevens, strategist and writer at Wolff Olins, looks at the format of the workshop, asking whether they are really about work or talking shop.
As UK Consumer Confidence Plummets, How Should Brands Act with Decency?
A selection of British ad agency leaders tell LBB’s Alex Reeves how they would advise brands to navigate the country’s bleak economic state.
Giving Invisible Indian Women Visibility via a Selfie
To celebrate FCB India’s Spikes Asia Grand Prix win for Political Shakti and the ‘Nominate Me Selfie’, LBB’s Natasha Patel speaks to FCB India’s Swati Bhattacharya and Shakti’s co-founder Tara Krishnaswamy.
Ocean and Clear Channel donate DOOH space for suicide awareness campaign
Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to destigmatise men’s mental health struggles and promote male suicide awareness.
Watch: Behind the scenes at the Campaign School Reports photoshoot
The School Reports photoshoot took agency leaders back to their school days.
Havas expands presence in China with acquisition of indie agency Front Networks
French holding company Havas has announced the takeover of Front Networks, an independent Chinese creative agency that employs over 200 staff and specializes in digital and social content.
An ingenious creative use of unused space saw the brand support teachers and students during an extensive covid-19 lockdowns, McDonald’s Margot Torres and Publicis Groupe’s Raoul Panes tell LBB’s Laura Swinton.
Xbox and McCann London hit play to connect hospitalised kids to loved ones
Custom made GO Karts connect young patients with friends and family through power of online gaming.
McCann Names Michelle Tang Chief Growth Officer, North America
McCann announced that Michelle Tang has been named chief growth officer for the agency’s North American operations.
ITV’s Concert for Ukraine raises £13.4m
The event was created by ITV, STV and Livewire Pictures, and raised £4m in ad revenue.
Ete Davies joins Dentsu as EMEA COO of creative
Davies was previously chief executive at Engine Creative.
Grey London rebrands as They to support trans community
Agency highlights stance on Transgender Day of Visibility.
IPA agency Census 2021: ethnic diversity up year-on-year but still behind targets
Representation of people from non-white backgrounds employed in agencies increased year-on-year according to latest figures from the IPA.
News UK appoints Sky Media to manage advertising sales for TalkTV
TalkTV will include shows from Piers Morgan and Sharon Osbourne.
How advanced car design will advance marketing – the future according to Waze
No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech.
Watch: Kyiv-based Banda on trying to work from a war zone
After enduring a month of conflict, Campaign virtually met Cannes Lions award-winning creative agency Banda to find out what life has been like under siege.
School Reports 2022: Rise in account numbers reflects bounceback
Three media agencies have more than 200 accounts.
In-housing: The solution to an industry skills gap?
With research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
Adidas champions athletes with Down’s syndrome at Boston Marathon with 321 bib branding
The Drum’s Ad of the Day highlights the work that stands head and shoulders above the rest. Today’s winner is Adidas’s ‘Runner321’ by FCB Canada.
LinkedIn adds ‘Dyslexic Thinking’ to skills list in effort to destigmatize
In addition to its many other listed skills, LinkedIn now cites ‘Dyslexic Thinking’ among the talents its users can claim.
After Gucci, TikTok trainspotter Francis Bourgeois lands starring role in Paul Smith ad
British designer Paul Smith has gathered a group of disparate social media personalities to demonstrate how individuality and personal passions, not following the crowd, are key to staying true to yourself.
Want real change at your agency? Leave your recruitment comfort zones
Diversity of representation in media products has rightly been a priority in recent years.
iProspect Welcomes Josh Dwiggins as Global Chief Client Strategy Officer
iProspect, a dentsu company, announces the appointment of Josh Dwiggins to its global leadership team as global chief client strategy officer.
Bridgerton and Tanqueray Cordially Invite You to ‘Make it T-Time’
Tanqueray and the community are officially announcing its ‘Bridgerton’ ‘Make it T-time’ partnership; a creative collaboration celebrating the smash Netflix show’s second season premiere.
Brands see further improvement in ‘safety’ of online advertising
Fewer and fewer ads shown next to risky content as contextual targeting improves.
Profiting from the information war: who funds Russian advertising?
In the latest episode of our video series on Ukraine and the information war, we hear about how the opacity of adtech is both a blessing and a curse.
TAFEP Partners with BBDO Singapore to Put an End Workplace Discrimination
Tripartite Alliance for Fair and Progressive Employment Practices’s film explores how company’s should measure a person’s performance based on ability not other factors.
DoorDash Announces Girl Scouts of the USA Collaboration in Sweet Campaign Spot
Greencard teams up with BANDIT to bring a magical world of Girl Scout Cookie-delivered delights to life.
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