This Week: UK Advertising in the Media 01.09.23

Why there’s nothing we can do about politicians creating fake newspapers

Political parties have increasingly been impersonating local newspapers in their campaign materials, but should these be more regulated?

Supermarket trust, age representation, generative AI: 5 interesting stats to start your week

Marketing Week arms you with all the numbers you need to tackle the week ahead.

Why EV marketing has shifted gears away from green messaging

Incoming legislation means the car industry is going electric, but brands and their agencies are now charged with convincing consumers to make the switch.

Sanofi creates ‘meningitis flag’ as global awareness symbol

The campaign was created by Leith Agency.

Retail media: were we right to get so excited?

The year began with a bold forecast.

Four key elements characterise a successful approach to ’cause-infused’ marketing

When purpose is done right it has the potential to be an absolute winner – Mattel and Orange are two examples of how from this summer.  But what precisely does ‘done right’ mean?

We ask marketers: can B Corp still drive real change in marketing?

Following open letters demanding clarity on whether marketing B Corps can work with heavy polluters, is the sustainability accreditor washed?

This digital agency is using gen AI tool Perplexity to speed up fact-finding

The Drum examines how Cubaka has found a use case – and some key limitations – in AI search tool Perplexity.

Movers and Shakers: OMD, Dentsu, Wavemaker, Talon, Accenture Song, McCann, TMW and more

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Adland has a talent problem. Emphasis on tech and analytical roles can solve it

This week, The Drum ask a clutch of top leaders judging The Drum’s Agency Business Awards how the ad business can market itself better to new talent.

How to create an inclusive Christmas ad during the culture wars

How do brands balance the traditions of the festive TV spot with a more inclusive approach that encompasses the UK’s diverse cultural make-up?

Guinness urges overconfident Irish fans ‘don’t jinx it’ this Rugby World Cup

Ad was created by Abbott Mead Vickers BBDO.

Channel 4 “Everyone’s excited. Even them.” by 4Creative

A series of ingredients make their way from a kitchen to ‘The Great British Bake Off’ tent avoiding almost fatal endings along the way.

Ikea Draws Attention To New Oxford Circus Store With ‘Big Blue Bag’ Campaign

The campaign was created by Mother

20Something claims ownership of BrewDog’s ‘Beer for your grandchildren’ tagline

Sources have claimed the tagline is similar to an idea pitched by Droga5 London two years ago.

Publicis Media appoints chief commerce officer from EssenceMediacom

Media network has also appointed head of retail media.

Tributes paid to Nigel Jones, former FCB strategy chief and Publicis UK boss, who has died

Colleagues praise ‘advertising industry legend’ and ‘dear friend’ after his death at 62.

Could virtual experiences soon become the norm for e-commerce?

Interactive experiences in virtual environments can enable brands to boost customer acquisition and engagement, writes Insider agency founder Ashi Bhat.