The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 02.06.23

/ June 2nd 2023
Industry News

The Brandtech Group buys Jellyfish and Nick Emery takes over as CEO 

Jellyfish founder Rob Pierre becomes chair. 

Cancer fundraisers for Oystercatchers’ Suki Thompson to be held in July 

The goal is to raise £25,000 for Macmillan Cancer Support. 

Branston resurrects 1970s ‘Bring out the Branston’ slogan 

Campaign has been created by Wonderhood Studios. 

Publicis Media and ITV launch addressable audience partnership 

Birds Eye is the partnership’s first brand to utilise the offering. 

Santander taps Succession’s Brian Cox for ‘sliding doors’ spot 

The campaign was created by House 337. 

Media Week 30 Under 30 2023: winners revealed 

This year’s individuals are ‘here to disrupt the industry for the better and making a big noise while doing it’. 

How Reach’s social brand Curiously is targeting new audiences 

Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms. 

Data is ‘seductive’: but how to ensure meaningful measurement? 

“Instead of wishing people would trust you, instead it would be better to be considered trustworthy.” 

Work Of The Week 

The best creative, curated 

Sci-Fi, Sax, And Rolling The Dice: How Paula Hochberg Gets Creative 

Formerly at TikTok, the adam&eveDDB creative director reveals the things that keep her inspired 

UK Black Pride tackles misinformation in trans community 

The campaign was created by McCann London. 

In The Midst Of An AI Boom, Let’s Not Forget Human Intelligence And Diligence 

Behave consulting director cautions that greater automation and efficiency should be a priority for all businesses, but this is not where AI’s utility ends 

IPA appoints Laurence Green as director of effectiveness 

The IPA has appointed Laurence Green as its new director of effectiveness. 

Why creativity and fresh perspective from the disabled community will transform advertising for the better 

With a mindset shift, belief in talent and true collaboration with people from the disabled community, the future of advertising production is inclusive. 

Dulux “It’s a feeling” by Ogilvy UK 

Ogilvy UK releases its first work for Dulux since being appointed by the brand with an outdoor, radio and social campaign. 

Movers and Shakers: Dentsu, Iris, Unilever, Publicis, EssenceMediacomX, Adam & Eve/DDB and more 

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.