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Rishi Sunak’s speech: the key moments and policies
The prime minister, son of a pharmacist, chose mixed medicine to win over the Tory faithful: a strong personal message and three big announcements — on HS2, A-level reforms and phasing out smoking
Laurence Fox sacked by GB News and arrested over Ulez vandalism claim
The former presenter posted a video of police searching his house
The most effective marketers 2023
Marketing Week’s top 100 marketers across each vertical.
Media platforms seek to combat AI misinformation with new labeling policies.
The protocols from TikTok, Adobe and Google arrive in the midst of a US presidential campaign cycle that has already been made more complicated by generative AI.
Tesco says food inflation falling as it cuts price on 2,500 items
Average 12% reduction comes as more affordable own-brand products introduced in Express stores
‘Reductive, simplistic and tokenistic’ – Black History Month campaigns
Every October, the UK celebrates Black History Month, but what do black PRs really think about BHM brand campaigns?
Tesco chief: ‘I don’t see marketing as a cost. I see it as an investment’
As Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
Dentsu sets out 10 media trends with momentum for 2024
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
Here’s how Ogilvy is putting Adobe’s gen AI tool Firefly to use
With key features and a trusted name behind it, Adobe’s gen AI offering could become industry standard once it leaves beta, Ogilvy’s Kaare Wesnaes explains.
Morrisons And Leo Burnett On The Pull Of Populist Advertising
Morrisons’ head of marketing Jennifer England and the newly-minted Leo Burnett CEO Carly Avener talk about their budding relationship
Christmas ad for Crisis imagines a life beyond homelessness
‘First Day’ highlights why donations at Christmas are vital to helping the growing number of people experiencing homelessness.
Cannes Lions bid: investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
The best creative, curated
ITV places UK under Big Brother’s all-seeing eye
ITV Creative created the out-of-home campaign.
Pinterest ups focus on brand as is looks to drive user growth and retention
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
‘Filthy-minded’ puppets spread Marmite on toast for the first time
The campaign by Adam & Eve/DDB responds to YouGov research that revealed 43% of 18- to 24-year-olds have never tried Marmite.
Direct Line set to relaunch iconic ‘bugle’ sound identity
Famous jingle has not been heard in Direct Line’s brand advertising for more than a decade.
Google’s Matt Bush joins adtech company Smartly.io
Bush has spent 13 years at the tech titan.
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