This Week: UK Advertising in the Media 08.04.22

With so much change ahead, what media data should marketers look at?

The deprecation of the cookie, brand suitability, and attention metrics are just some of the media data topics at the forefront of a marketer’s mind.

World Federation of Advertisers issues landmark ‘greenwashing’ guidance to brands

Last year, the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) announced a crackdown on ‘greenwashing ads’.

4 things you need to change if you’re going to attract the best talent

Whether you call it ‘the great resignation’ or not, it’s clear that we’re still in a moment where finding the right people is hard.

WPP gender pay gap stats: agencies have cut divide 1.9% since 2020

New figures show that the gender pay gap at agencies owned by WPP has closed by almost 2% in the last year, with significant progress made at Wunderman Thompson, MediaCom North and Essence.

Government pushes ahead with Channel 4 privatisation

Move comes despite opposition from advertisers and agencies, many of whom signed Campaign’s open letter last year.

Footballers, sportspeople and celebs popular with under-18s banned from gambling ads

New rules will affect marketing strategies of brands including Ladbrokes, Paddy Power and the National Lottery when they come into effect on 1 October.

Lacoste Unveils Its First-Ever Collection Conceived by a Disabled Athlete

BETC Paris teams up with swimmer Théo Curin on latest campaign.

Watch: Argos pins its hopes on becoming an inspiration destination

Its design credibility will be demonstrated through its partnership with Pinterest.

Lack of staff and reduced mental health support are main concerns at agencies

The findings were published in The Great Pitch Company’s annual survey, which last year highlighted an urgent need for better pitch practice.

Using Comedy to Ask For More than ‘Thoughts and Prayers’ for Ukraine

Ukrainian director Daniel L teamed up with 10 Days London and comedian Ahir Shah to request money, not just good wishes, writes LBB’s Alex Reeves.

How TikTok is Transforming Advertising and Why It’s Working

From the increase in Dunkin’ sales to the uptick in Duolingo downloads, TikTok is more than just a place to rant and dance — it gives birth to a new way to advertise, writes Chika Okoye.

Pandora chooses London to house global marketing and digital talent hub

Anomaly London has handled Pandora’s creative account since 2020.

Advertisers worried Channel 4 sale would hinder diverse audience reach

The UK government has launched a consultation to privatize non-profit public-service broadcaster Channel 4.

Mother’s first campaign for Lumo tackles ‘flight shame’

The London to Edinburgh all-electric train operator encourages people to ditch planes.

Lessons marketers can learn from movie posters

Movie posters are one of the great art forms.

Mercedes-Benz Takes a Journey for the Soul in Ramadan Docuseries

‘The Road to Mecca’ from Leo Burnett, Publicis Emil and Stoked follows Captain Nabil Al Rostamani on the road to Mecca.

Havas Group Acquires Award-Winning Digital Agency Search Laboratory

Search laboratory will strengthen Havas Media Group UK’s data and digital marketing expertise.

Advertising Helped Normalise Retouching – Now Let’s Normalise Reality

TBWA\New Zealand’s Catherine Harris and Shane Bradnick on why their #MarchUnfiltered campaign must continue into a broader movement affecting culture in media and advertising.

How Mind is rethinking brand strategy after pandemic’s mental health toll

Founded in 1946, Mind is among the UK’s foremost mental health charities.

Marketing Week Awards 2022 open for entries

Marketing Week’s annual awards have returned with a new name, new categories and a jury of some of the most senior names in marketing.

How the Series ‘It’s Fine I’m Fine’ Aims to Destigmatise Therapy

LBB’s Zoe Antonov spoke to director and producer Stef Smith about the creation of ‘It’s Fine I’m Fine’ and why it is ultimately okay to not be fine.

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

A view from Dave Trott

An advertising story.

Droga5 Helps Good Ideas Get Found in Catchy Musical Campaign for Meta

Agency teams up with director Floria Sigismondi and musical artist Peaches on danceable spots.

M&C Saatchi Sport & Entertainment Reveals New Passion Mix Modelling Tool

Passion Pulse helps brands optimise sponsorship investments.

BT Enlists the Help of Puppies and Kittens to Warn UK Businesses about the Risk of Cyber-Attacks

Brand teams up with Wunderman Thompson on ‘Warning Signs’ shot by multi-award-winning director David Boni.

Gen Z consumers in South East Asia want to see action and accountability from brands

Even as the buzz around brand purpose and cancel culture hit the mainstream, Gen Z consumers tend to have different consumer behaviour in different markets.

Bidders line up to wrest control of Channel 4

A who’s who of media giants could spark a bidding war to wrest control of Channel 4, with the British government openly touting the prospect of putting the public service broadcaster up for sale.

Ogilvy will no longer work with influencers who edit their bodies or faces for ads

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s “systemic” mental health harms.

Campaign Media Awards 2022: winners revealed

Channel 4, MediaCom, Starcom and Goodstuff were among the big winners at the Campaign Media Awards 2022, which took place at The London Hilton on Park Lane.

The Directors: Adam Littke

Camp Lucky’s director on unconventional scripts, quiet comedy and thrillers and the need for clear communication.

AMP Celebrates Women’s History Month with Latest ‘Amplify Her Voice’ Virtual Panel

Panel will be moderated by Found Objects’ executive producer and music supervisor, Jennie Armon.

Frameplay Partners with dentsu to Announce New In-Game Advertising Attention Metric

dentsu’s Attention Economy team partnered with Frameplay to prove the validity of the metric as a pioneering solution for measuring attention in the gaming space.

Ogilvy Names Tope Ajala Global Head of Diversity, Equity and Inclusion

Tope joined Ogilvy as global director of DE&I In June 2021.

Four ways to keep your influencer marketing strategy fierce in 2022

As the return to post-Covid ‘normal’ is set to be a slow process, Arthur Altounian, the vice president, of client strategy and growth in Asia Pacific at INCA, says e-commerce and social media will continue to fill the gap left by the loss of in-store retail.

Dispatches from the global village: agencyland’s new Europe

Lockdowns and remote working have transformed the media and advertising landscape.

5 reasons Channel Four would be better off in the private sector

The Drum’s editor-in-chief isn’t as worried about the touted privatization of Channel 4 as much of the ad industry – here he shares five reasons to consider it.

Adland can offer real flexibility over Ramadan, plus the brand comms getting it right

Having a flexible working policy is one thing but it falls short if it doesn’t take into account the need for flexibility for employees participating in Ramadan.

‘Don’t stalk, inspire’: Sir John Hegarty on why brands are failing to build long-term relationships

Sir John Hegarty says brands’ obsession with promotion over creativity means they are not producing marketing that people love, which is effectively making the industry worse.